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Explaining SEO to Clients

Explaining SEO to Clients

While explaining SEO to clients, it is very important to explain it in a clear way. There are many ways in which SEO is explained to the client. It must be explained in a clear way so that clients do not get difficulty in understanding it. Here, we have given you a few easy to follow steps to make your task of explaining SEO to clients easy.

Step How to Explain SEO to Clients:

  • Keep it very clear and simple when explaining SEO to clients: It is one of the foremost steps that one should follow while explaining SEO to clients. It is suggested to keep the explaining way as simple as you can for your clients. If you have more knowledge about SEO field then you can surely explain in a more clear and simplified way, identifying as well as transmitting only the important aspects within it, which will make the sell.
  • Know your Client: It is another important step that you should follow before explaining SEO to clients. To be accurate, it is crucial that you should understand and even know your client. You must even try to know the interests, necessities of your clients completely, if not you can not present the idea in front of your clients in an understandable way. When you are talking to a finance person, try to talk in terms of savings, money, and costs and when you are talking to a marketing person, try to talk about strategy.
  • Make use of thirty-second rule: There are many rules available for explaining SEO to the clients. One of the best rules available to apply is to make use of the thirty-second rule. It means that any explanation that you will give must take only 30 seconds and be completely understood as well as clear too.
  • Make it to bullet points while explaining SEO to the clients:
    1. Why SEO demands to begin with the website design? A few SEO requirements require a few changes in the structure and building of the websites such as CMS system choice and templates too thus it is very simple to establish this from the beginning.
    2. What is copied and plagiarism content? If the content has been copied from the websites as it is then it is called as copied content. Similar copies are called as duplicates. Remember one thing that each page on a website is scanned by the search engine for confirming whether the content is relevant and unique or not. If anyone of the page is equal to another in several aspects then any one of the pages is discarded.
    3. Why to more focus on link building? Link building is one of the successful strategies that are followed to increase the traffic and rank for the website. Links are generally the points in popularity. If you get more points you get higher page rank and your site gets viewed and visited by many people and consequently, you can sell more on your site.
    4. What are the good links? Good links are applicable links. Relevant in relation to how much they can complement the services as well as products and in relation to the status they have on search engines.
    5. Why SEO is called a strategic movie? SEO helps you greatly to market your site and also helps you in bringing an online presence of your site. It also helps you in what quality content works for you. It rightly knows how you can effectively present you in the online and virtual world, where you can get valuable links and how can you connect your productivity.